Wrangler and Fiat 500 named Hottest vehicles at 2011 SEMA

2012 Jeep Wrangler and 2012 Fiat 500 Named 'Hottest' Vehicles at 2011 SEMA

by Jeep in the News on November 4, 2011

2012 Jeep Wrangler Sahara image

The second annual Specialty Equipment Market Association (SEMA) Award was presented to the 2012 Jeep Wrangler for the "Hottest 4×4-SUV" and to the 2012 Fiat 500 for the "Hottest Sports Compact Car" at the 2011 SEMA Show in Las Vegas.

The award recognizes vehicles that specialty-equipment manufacturers believe are the best platforms for accessorization in four categories: Hottest Car, Hottest Sport Compact Car, Hottest Truck, and Hottest 4×4-SUV.

"The Jeep Wrangler has an incredible enthusiast following, and with hundreds of Mopar parts and accessories available for it, it is clearly one of our most customized vehicles," said Mopar President and CEO Pietro Gorlier. "And, in just its first year, our new Fiat 500 is prominent throughout this year's SEMA Show as it is the perfect canvas for customization."

The award is the forth that the new 2012 Jeep Wrangler has received in the last 10 days. Last week, it was given the prestigious "4×4 of the Year" crown from Petersen's 4-Wheel & Off-Road magazine, the "Mid-size SUV of Texas" award by the Texas Auto Writers Association, and "Best Off-Road Value" in the Active Lifestyle Vehicle awards competition.

"With an avid following of enthusiasts, Jeep Wrangler has long been the most customized SUV in the marketplace," said Mike Manley, President and CEO - Jeep Brand, Chrysler Group LLC. "Wrangler owners love to modify their vehicles, often at purchase with dealer-installed Mopar parts, and throughout their ownership experience. For 2012, Jeep Wrangler is an even better customization platform, with more fuel efficiency, power and capability than ever before."

With beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology - the same attributes that made the original version an icon - the 2012 Fiat 500 is relevant for an entirely new generation of drivers.

"The Fiat 500's timeless proportions and efficient design make it a perfect platform for customization," said Olivier Francois, Head of Fiat Brand and Chief Marketing Officer, Chrysler Group. "We are honored by the SEMA Award recognition and excited by the creativity and enthusiasm of our fans and the specialty-equipment manufacturers who continue to make the Cinquecento even more distinctive in the marketplace."

Categories: New Inventory
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