December 13, 2011 , Auburn Hills, Mich.
- The Dodge brand is giving a sneak peek into the high-tech, precisely
crafted and highly customizable interior of its all-new 2013 Dodge Dart.
Scheduled to be introduced Jan. 9 at the North American International Auto Show
in Detroit, the new Dodge Dart?s interior sets a new standard for compact cars.
Setting a New Standard ? Quality &
Spaciousness
Dodge designers focused on creating a modern blend of
precision craftsmanship, state-of-the-art technology, exciting bursts of color
and hand-sculpted shapes when designing the Dart?s interior, which is made with
materials and technology typically found in more expensive vehicle segments.
Starting with modern Dodge DNA and through the use of innovative ambient
interior lighting, high-quality soft-touch materials and high-tech features, the
2013 Dodge Dart is loaded with cool amenities and unexpected delights for both
drivers and passengers.
The Dart?s ?driver-centric? layout is designed
to put all controls within easy reach of the driver. Customizable displays and
comfort-tuned seats are packaged in an exceptionally spacious, pleasing
interior. Packaged in the footprint of a compact car, the 2013 Dodge Dart
features the interior spaciousness of a mid-sized sedan, and it boasts
best-in-class hip and shoulder room.
Unmatched
Customization

Customization was key in the all-new Dodge Dart?s
development, and with 12 exterior colors, 14 interior color and trim
combinations, six wheel options, three engine options and three transmissions,
each Dodge Dart can be personalized by every buyer to fit their individual
style. And the combinations are multiplied exponentially, as Mopar will also
offer hundreds of customization options and themed packages specifically
developed for the Dart.
Class-leading Technology
The
high-tech centerpiece of the all-new 2013 Dodge Dart is the class-exclusive
floating island bezel, which houses the segment-exclusive available 7-inch Thin
Film Transistor (TFT) customizable gauge cluster display with light pipe
surround that also houses the available class-exclusive UConnect Touch 8.4-inch
touchscreen multimedia center -- the largest touch-screen in its class.
Thoughtful storage options throughout fit today?s technology. The glove
box easily conceals a stowed iPad; the center console features auxiliary jacks
to plug in a wide variety of electronic devices, and thoughtful, inventive
storage solutions, such as console map pockets, which are perfect for storing
mobile phones, receipts, or pen and paper.
Lighting in all the right
places provides drivers and passengers a warm, comfortable cockpit. Available
?racetrack? lighting surrounds the floating island bezel. Ambient lighting for
the door handles, map pockets, foot wells, glove box, storage bin and
illuminated cup holders is both useful and provides a warm atmosphere inside the
vehicle.
Unmatched Safety
Safety was also at the
forefront in the development of the all-new 2013 Dodge Dart. Built on a strong
foundation, constructed with 68 percent high-strength steel, engineers added
both active and passive safety features, including 10 standard airbags, which is
unsurpassed in the segment. The 2013 Dodge Dart is also the only car in its
class to offer blind spot monitoring and rear cross path detection.
The all-new Dodge Dart has been engineered with great levels of
refinement, craftsmanship and engaging driving dynamics. Consumers can follow www.Dodge.com/Dart for
additional photos and more information about the all-new 2013 Dodge Dart.